Neither queens nor cinderellas: Women and gender discourse on public TV

Changing negative or harmful conceptions that have centuries of tradition and an argumentative team in favour, made up of institutions with great power, is a process that would take periods of generational changes. However, each contribution is a brick that allows the construction of a fairer society in this democratic process in which we live. "Ni reinas, ni cenicientas" was a programme that, by personifying women (workers, professionals, mothers, sisters, daughters, unemployed, marginalised, leaders, victims and/or empowered...), in the end, everyday women in Colombian society, managed to break away from the patterns represented in other television content to make room for the reality of 51.4% of the country's population.