Mutual Funds-Wealth and Branding Wisdom

For Indian Banks there is opportunity in mutual fund entities for Rural penetration as well as realigning the operational and customer service approaches, models with business efficiency and societal needs. Access to appropriate financial products and services needed by vulnerable groups at an affordable cost in a fair and transparent manner aid an enormous contribution to economic development by finding innovative ways to empower the poor. This book is an entrepreneurship guide to budding entrepreneurs of financial instruments, Mutual Fund Houses, revealing handling of investment portfolios of Mutual Funds and creating a brand. The essential companion of proven approaches, methodologies and techniques ; know-how to derive outpouring benefit and ride the positive success pathway in fortune creation and branding through mutual funds.