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Beschreibung
What is the concept of Bottom of Pyramid (BoP) and how is it relevant with multinational companies (MNCs) strategies and business models ? You will discover in this book some of the theoretical foundations as well as success and failure stories pertaining to different BoP strategies, and will discover how MNCs have been able to empower this target market composed of populations needing access and affordability of their product with strong budget constraints.
Details
| Verlag | Éditions universitaires européennes |
| Ersterscheinung | 28. Oktober 2018 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 107 Gramm |
| Format | Softcover |
| ISBN-13 | 9786138433620 |
| Seiten | 60 |
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