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Beschreibung
Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.
Information Systems and Management Principles
Details
| Verlag | Springer Berlin |
| Ersterscheinung | 09. Juli 2002 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 406 Gramm |
| Format | Softcover |
| ISBN-13 | 9783540436119 |
| Seiten | 248 |
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