Motivation of Generation Z. An Overview of Possible Motivational Incentive Systems

Seminar paper from the year 2022 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 1,3, AKAD Höhere Fachschule Banking und Finance AG, language: English, abstract: This paper aims to investigate possible motivational incentive systems and motivation that show international companies how to implement and develop business models that meet generation Z's requirements. In the beginning, the requirements of generation Z are being derived. This is a base for next step where possible motivational incentive systems are being presented for companies and management. The following part will start with the theoretical and conceptional basics, followed by the definition of motivation in a professional context and Alderfer's ERG (Existence, Relatedness and Growth) theory. There will be a description of each individual generation on the labor market, which leads into possible motivational incentive systems for companies deriving on case studies. Following on this, there is a discussion of today's challenges that companies are facing. The paper will end with a summary of this work, a critical review and gives an outlook.