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Monetizing Mobile

Monetizing Mobile

von Mark M. Lennon
Softcover - 9783838339832
79,00 €
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Beschreibung

Why are East Asian mobile telecommunication companies ahead of those in Europe and North America? What are the secrets to their successes and failures? We explore and explain the business models of the top sixmobile firms in East Asia in the context of Dominant Design, Technological Leapfrogging, and Technological Lockout. From numerous interviews with high ranking corporate, government, and academic officials,supplemented by extensive secondary sources in the form of academic articles, white papers, and annual reports, this book provides a detailed description of the dynamic and exciting world of mobile commerce.

Factors Influencing Development of Mobile Commerce - Korea, China, Japan

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 20. Januar 2010
Maße 22 cm x 15 cm x 1.4 cm
Gewicht 340 Gramm
Format Softcover
ISBN-13 9783838339832
Seiten 216