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Beschreibung
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
A Critical Cognitive Study
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 25. Mai 2004 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 332 Gramm |
| Format | Softcover |
| ISBN-13 | 9780230217072 |
| Auflage | 2004 |
| Seiten | 244 |
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