Media Use And Political Behavior in South-West Nigeria

Realities of the political landscapes of many nations are calling to question the once-assumed and theorised impact of the mass media in shaping people¿s political opinions, attitudes, knowledge and behaviour. While many authors had concentrated on the developments with the adult populace, only few studies had examined the trend among youths, especially undergraduates. This book is therefore an attempt to bridge this ¿knowledge gap¿ by offering fresh insights into the dynamic relationship between media use and political behaviour within the specific context of undergraduates in South West Nigeria. With these fresh perspectives, it is hoped that the book will provide a good reference point to students, communication researchers/teachers including libraries.