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Beschreibung
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 09. Dezember 2009 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 293 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349353903 |
| Auflage | 1st ed. 2010 |
| Seiten | 214 |
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