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Softcover - 9781349477340
53,49 €
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Beschreibung
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
How to Develop and Execute the Most Profitable Customer Experience Strategies
How to Develop and Execute the Most Profitable Customer Experience Strategies
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 04. Dezember 2014 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 310 Gramm |
| Format | Hardcover |
| ISBN-13 | 9781137375452 |
| Seiten | 166 |
Schlagwörter
Business Strategy and Leadership, Customer Relationship Management, Economic Sociology, Innovation and Technology Management, Kundendienst, Management: Innovation, Market Research and Competitive Intelligence, Marketing, Marketing und Vertrieb, Marktforschung, Soziologie: Arbeit und Beruf, Strategisches Management
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