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Beschreibung
Non-commercial advertising is sponsored by or for a charitable institution or civic group or religious or political organization. Many noncommercial advertisements seek money and placed in the hope of raising funds. Others hope to change consumer behavior. Word-of-mouth advertising is a person to person communication that is perceived as being noncommercial, concerning goods or services: it is face-to-face product related communications between and among the friends, relatives and others. Because it is noncommercial, it is usually seen as being an unbiased source of information.
A Behavioural Analysis
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 14. November 2019 |
| Maße | 22 cm x 15 cm x 1.1 cm |
| Gewicht | 268 Gramm |
| Format | Softcover |
| ISBN-13 | 9786139817849 |
| Seiten | 168 |
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