Meaning of corporate culture in business

Seminar paper from the year 2012 in the subject Communications - Intercultural Communication, grade: 1,3, , language: English, abstract: This work aims to provide a first insight into the topic of corporate culture and investigate their importance to business success. After the introduction to the subject, culture in general will be defined. Then will be a move to focus on the entrepreneurial dimension to the fore. Then, a recent study by the German Federal Ministry of Labour and Social Affairs, will illustrate the meaning of corporate culture for the entrepreneurial success. This scientific study is based on a comprehensive statistical data base and can explicitly explain ¿ along the fundamental Aspects a manager must observe ¿ if and why corporate culture influenced the organizational success.

Lectori salutem. ;o)