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Beschreibung
This book's theme is green marketing. This theme was chosen due to the interest and concern that companies have in taking the environment seriously, besides showing how companies are key players in sustainable development. The central objective of the study is to show that green marketing can be used to guarantee the survival of organizations in the competitive market, revealing a great ally in the conquest of investors and consumers.
Environmental responsibility and sustainable management case study
Details
| Verlag | Our Knowledge Publishing |
| Ersterscheinung | 15. Mai 2023 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 119 Gramm |
| Format | Softcover |
| ISBN-13 | 9786205991855 |
| Seiten | 68 |
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