Autorenfreundlich Bücher kaufen?!
Beschreibung
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
The Secrets to Building an Age-Friendly Business
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 12. Januar 2013 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 406 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349350957 |
| Auflage | 1st ed. 2013 |
| Seiten | 251 |
Schlagwörter
Business Strategy and Leadership, Customer Relationship Management, Innovation and Technology Management, International Business, Internationale Wirtschaft - Internationales Management, Kundendienst, Management: Innovation, Market Research and Competitive Intelligence, Marketing, Marketing und Vertrieb, Marktforschung, Strategisches Management
Bekannt durch
