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Beschreibung
An overview of how the classical music industry has changed the way it has operated since 1989 with a particular look at marketing and online trade. Details of specific marketing campaigns, examples of online campaigns and interviews with key people in the music industry are included. The author draws on his experience in the classical music sector, especially within the recording, marketing and broadcasting fields.
An examination into changes in the classical music business since 1989
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 13. Oktober 2011 |
| Maße | 22 cm x 15 cm x 1.4 cm |
| Gewicht | 334 Gramm |
| Format | Softcover |
| ISBN-13 | 9783845475561 |
| Seiten | 212 |
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