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Beschreibung
This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
An Integrated Overall B2B Management Approach
Details
| Verlag | De Gruyter Oldenbourg |
| Ersterscheinung | 19. Mai 2015 |
| Maße | 24 cm x 17 cm |
| Gewicht | 568 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783110410259 |
| Auflage | 1. Auflage |
| Seiten | 251 |
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