Autorenfreundlich Bücher kaufen?!
Beschreibung
Marketing research aims to take some of the risk out of marketing decisions by providing information that can form part or all of the basis of decision-making. It is applicable to all aspects of marketing-mix decisions and should be an integral part of the process of formulating marketing strategy. Marketing research can help in a variety of studies and makes use of both primary and secondary data sources. This book is introducing various methods of marketing research from well-know authors dealing with this topic.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 22. April 2019 |
| Maße | 22 cm x 15 cm x 0.7 cm |
| Gewicht | 167 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659966613 |
| Seiten | 100 |
Schlagwörter
Bekannt durch
