Marketing Plan Example: Virgin Atlantic Little Red

Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan?

This is a university graded marketing plan for Virgin Atlantic's new UK domestic flight service named Little Red (Launched March 2013)

This marketing plan includes:

-Executive Summary

-Corporate Objectives

-Situation Review

-Competitive Analysis

-Perceptual Map

-Market Segmentation & Targeting

-Key Market Trends

-Detailed SWOT Analysis

-Portfolio Summary (Includes Portfolio Matrix)

-PESTLE Analysis

-Analysis Of The Current Market

-Porters Five Forces Analysis

-Strategic Objectives

-Marketing Mix (7P's)

-Proposed Marketing Budget