Marketing of Milk and Milk Products

The book is explaining about the marketing information of cooperative dairies of the rural areas, it has helped in assessing the present and future demand and understand patterns, changing scenario of the market of the different commodities demand in details. Especially it creates a portfolio of the particular commodity trends and other related information. In order to develop successful marketing strategies, marketer¿s product demands, inter alia upon consumers reaction to the product has consumers buying criteria how he accepts or rejects a particular dairy product is of immense importance. The intention behind the study is that rural women gradually upholding dairying is an important occupation to get additional income to their family. Through individual and collectively forming of dairy society and they can make milk business to satisfy their daily needs. In this connection of study, these two dairies have been selected for study, Mulkanoor Women¿s Cooperative Dairy and Wardhanapet Women¿s Cooperative Dairy.