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Beschreibung
In view of the resilient competition in the banking industry and the fact that most of the products or services provided by public and private sector banks are identical, effective marketing mix strategies of these banks can certainly differentiate their product from those of rivals. The objective of this study was to examine the competitiveness of marketing mix strategies of the public sector banks and private sector banks.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 15. Juli 2019 |
| Maße | 22 cm x 15 cm x 1.4 cm |
| Gewicht | 340 Gramm |
| Format | Softcover |
| ISBN-13 | 9786200243966 |
| Seiten | 216 |
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