Marketing Efficiency and Value Chain Development of Selected Fruits

In support of stimulating growth, economic development, food security and alleviating poverty, the analysis of the marketing performance of fruits plays an important role in an on- going or future fruit development plan. The study was conducted at Khagrachhari Sadar upozila, Panchari and Dighinala upozila under Khagrachhari District to document socioeconomic profile of fruit growers and market intermediaries of selected fruits, to estimate marketing efficiency of fruit growers and market intermediaries in the study area, to identify the existing supply chain and value chain development of selected fruits and to identify the factors affecting value chain performance of selected fruits. The selected samples included 130 fruit growers (mango growers-56, jackfruits growers-34 and litchi growers-40) and 84 market intermediaries (wholesaler-16, Faria-20, Bepari-32 and retailer-16). For value chain development of selected fruits UNIDO¿s approach or basic steps of UNIDO¿s approach to agro-value chain analysis and development was followed. For identifying factors that affect value chain performance, factor analysis was done.