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Beschreibung
Gain insight into the key concepts, techniques and applications of marketing communications
Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries and markets that help you understand core concepts, frameworks, and mechanism better.
Details
| Verlag | Pearson Education Limited |
| Ersterscheinung | 12. August 2025 |
| Maße | |
| Gewicht | 1026 Gramm |
| Format | Softcover |
| ISBN-13 | 9781292737225 |
| Auflage | 8. Auflage |
| Seiten | 560 |
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