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Marketing Cases from Emerging Multinational Enterprises (eMNEs)

Marketing Cases from Emerging Multinational Enterprises (eMNEs)

Softcover - 9783031633966
235,39 €
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Hardcover - 9783031633935
235,39 €

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Weitere Formate

Hardcover - 9783031633935
235,39 €

Beschreibung

Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands. It explores eMNEs from industries such as airlines, banking, food distribution, automotive, and information technology. These cases are useful to researchers, scholars, students and practitioners interested in eMNEs, branding and emerging markets.

National Brands Asserting Themselves on the Global Stage

National Brands Asserting Themselves on the Global Stage

Details

Verlag Springer International Publishing
Ersterscheinung 24. Dezember 2025
Maße 23.5 cm x 15.5 cm
Gewicht 668 Gramm
Format Softcover
ISBN-13 9783031633966
Seiten 435

Schlagwörter

Emerging Markets and Globalization, Entwicklungsökonomie und Schwellenländer, Marketing, Marketing und Vertrieb

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