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Marketing Cases from Emerging Markets

Hardcover - 9783642368608
53,49 €
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Softcover - 9783662511237
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Weitere Formate

Softcover - 9783662511237
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Beschreibung

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.

Details

Verlag Springer Berlin
Ersterscheinung 16. September 2013
Maße 23.5 cm x 15.5 cm
Gewicht 442 Gramm
Format Hardcover
ISBN-13 9783642368608
Auflage 2014
Seiten 167

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