Marketing Behaviour of Vegetable Growers of Jharkhand, India

The study entitled ¿Marketing Behaviour of Vegetable Growers of Jharkhand¿ was undertaken with a view to analyse the socio-economic attributes of vegetable growers, determine their marketing behaviour, correlate the socio-economic attributes with the marketing behaviour & constraints faced by them with suggestions to overcome these problems. The study was conducted in East Singhbhum district of Jharkhand. Both purposive and random sampling procedures were followed for selection of the state, district, blocks, villages and the respondents. The sample size covered 120 vegetable growers from 10 villages & response was obtained from each individual respondent with the help of a structured interview schedule pretested with 10 percent samples other than the respondents of the study.