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Beschreibung
Marketing book describe definition marketing, marketing research, consumer behavior basics. Presented definitions of marketing, marketing research definitions of consumer behavior refinement. There is describe marketing strategy, international marketing, social network marketing. Also there is submitted definition what is quantitative and qualitative methods. Important role take part in this book segmentation, target market, positioning.
Basic of marketing
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 11. März 2015 |
| Maße | 22 cm x 15 cm x 1.9 cm |
| Gewicht | 453 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659355905 |
| Seiten | 292 |
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