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Beschreibung
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Proceedings of ICMarkTech 2024, Volume 2
Details
| Verlag | Springer Singapore |
| Ersterscheinung | 01. Juni 2025 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 1558 Gramm |
| Format | Hardcover |
| ISBN-13 | 9789819630806 |
| Seiten | 927 |
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