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Hardcover - 9783319473277
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Beschreibung
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
A Cultural Studies Analysis
A Cultural Studies Analysis
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 18. Juli 2018 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 236 Gramm |
| Format | Softcover |
| ISBN-13 | 9783319837123 |
| Auflage | Softcover reprint of the original 1st ed. 2016 |
| Seiten | 164 |
Schlagwörter
American Culture, Amerika, Kulturwissenschaften, Market Research and Competitive Intelligence, Marketing und Vertrieb, Marktforschung, Media and Communication, Media Planning, Medienwissenschaften, Research Methods in Language and Linguistics, Semiotics, Semiotik und Semiologie, Sprachwissenschaft - Linguistik
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