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Marketing and Advertising for Higher Education: Theory and Practice

Marketing and Advertising for Higher Education: Theory and Practice

von Ali Etemadoleslami Bakhtiyari und Alireza Miremadi
Softcover - 9783659438530
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Beschreibung

In the last two decades of the twentieth century, international Campus universities around the world were emphasized on financial sources rather than public or government universities; therefore, the competition for qualified students has increased contemporarily with the student awareness about the programs and services offered by international campus universities located in Iran. The metaphor in considering university as knowledge provider and student as customer or a step further and regard their students as collaborators in the quest for knowledge.

An Excellent References Textbook

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 28. August 2013
Maße 22 cm x 15 cm x 0.6 cm
Gewicht 155 Gramm
Format Softcover
ISBN-13 9783659438530
Seiten 92

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