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Hardcover - 9781402075964
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Beschreibung
Marketing Research and Modeling
addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
A Tribute to Paul E. Green
A Tribute to Paul E. Green
Details
| Verlag | Springer US |
| Ersterscheinung | 18. März 2005 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 552 Gramm |
| Format | Softcover |
| ISBN-13 | 9780387243085 |
| Auflage | 2004 |
| Seiten | 346 |
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