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Beschreibung
In a saturated and competitive market, the dynamic nature of customers'' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity.
A Systematic Approach
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 11. Februar 2011 |
| Maße | 22 cm x 15 cm x 0.7 cm |
| Gewicht | 155 Gramm |
| Format | Softcover |
| ISBN-13 | 9783844307399 |
| Seiten | 92 |
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