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Managing Aesthetics as Open Innovation Practice

Managing Aesthetics as Open Innovation Practice

von Sadia Jabeen
Softcover - 9783846525357
49,00 €
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Beschreibung

Open innovation practices for managing aesthetics with color and design choice for designed technical products are being conducted by firms but research for explaining open innovation practices is still required. Case study combined with survey method is employed as a combination of quantitative and qualitative research for conducting productive research. 4P model of innovation, open innovation model, product design process, digital prototyping and virtual customer environment are integrated for interpretation and explanation of the case study as open innovation practice for designed technical products.

Case study of color and design choice for designed technical products

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 01. November 2011
Maße 22 cm x 15 cm x 0.6 cm
Gewicht 143 Gramm
Format Softcover
ISBN-13 9783846525357
Seiten 84