Managerial Economics

This book on "Managerial Economics" presents economic concepts and principles from the perspective of Management. The purpose of managerial economics is to provide economic terminology and reasoning for the improvement of managerial decisions. This book is written from the perspective of Management and hence can be referred by MBA & BBA Students as text book.The book can also be referred by practicing managers interested in understanding the application of various economic concepts in managerial decision making. In a simple and easy to understand language, the book explains how selected concepts and theories from micro & macro economics could be used for business decisions.