MANAGEMENT OF THE COMPANY IN THE MOROCCAN CONTEXT

Following the example of the preoccupation of the third world by the development of the tools which will allow him to demonstrate its economic, cultural and technological power in order to ensure the continuity of its development, Morocco is fully registered in this context so that its globalized environment is subjected without fear to a growing competition. Indeed, this book will focus on the entrepreneurial concern in a competitive context as well as the vocation of the company as a socio-economic actor whose objective is to create value both monetary and moral, while using tools and mechanisms of strategy vision and operationalization of macro actions in order to achieve the expected performance.