Management in the Ivorian way

This scientific essay offers a critical look at the management style deployed in Ivorian companies. In the current context where companies must face serious disruptions related to changes in their environment, performance remains the ultimate goal of any organization. The Ivorian management style, atypical and strongly influenced by the socio-cultural constraints of the country, does not seem to be consistent with this requirement of effectiveness and efficiency. This book is a contribution to the understanding of this paradox, using Geert Hofstede's culturalist model as an analytical framework. It opens new perspectives on collective innovation and managerial communication as a means to revitalize the management of Ivorian companies. The book is intended for African executives and managers, decision-makers, academics and students of management and other related sciences.