Making Sport Great Again

Blending critical theory, conjunctural cultural studies, and assemblage theory,  Making Sport Great Again  introduces and develops the concept of  uber-sport : the sporting expression of late capitalism’s conjoined corporatizing, commercializing, spectacularizing, and celebritizing forces.  On different scales and in varying spaces, the  uber-sport  assemblage is revealed both to surreptitiously reinscribe the neoliberal preoccupation with consumption and to nurture the individualized consumer subject. Andrews further probes how  uber-sport  normalizes the ideological orientations and associate affective investments of the Trump assemblage’s authoritarian populism. Even as it articulates the regressive politicization of sport,  Making Sport Great Again  serves also as a call to action: how might progressives rearticulate  uber-sport  in emancipatory and actualizing political formations?