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Beschreibung
This book is aimed at considering the major processes in Mergers and Acquisition in some case studies which are selected from some of the most significant cases of M&As in recent years in the world like: Adidas-Reebok, Tata-Jaguar Land Rover and Kraft-Cadbury takeovers. Finally it will be specified how far those companies could be successful or not. The students of Management, Advertising agencies and corporate managers would find it useful.
A Study Based on Selected Cases
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 29. Januar 2013 |
| Maße | 22 cm x 15 cm x 1 cm |
| Gewicht | 244 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659323966 |
| Seiten | 152 |
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