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Beschreibung
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 02. Dezember 2011 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 341 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349346530 |
| Auflage | 1st ed. 2012 |
| Seiten | 205 |
Schlagwörter
Business Strategy and Leadership, E-Business, E-Commerce: geschäftliche Aspekte, Einzel- und Großhandel, Industrien und Branchenstudien, Industries, International Business, Internationale Wirtschaft - Internationales Management, Marketing, Marketing und Vertrieb, Strategisches Management, Trade and Retail
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