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Beschreibung
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Insights from Idea Competitions in Brazilian Low-Income Communities
Details
| Verlag | Springer Fachmedien Wiesbaden GmbH |
| Ersterscheinung | März 2015 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 501 Gramm |
| Format | Softcover |
| ISBN-13 | 9783658089290 |
| Auflage | 2015 |
| Seiten | 364 |
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