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Beschreibung
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
A Guide to Aspirational Marketing
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 05. Dezember 2012 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 248 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349449071 |
| Auflage | 1st ed. 2013 |
| Seiten | 141 |
Schlagwörter
Business Strategy and Leadership, Businesskommunikation und -präsentation, Corporate Communication, E-Business, E-Commerce: geschäftliche Aspekte, Einkaufs- und Supply-Management, International Business, Internationale Wirtschaft - Internationales Management, Marketing, Marketing und Vertrieb, Procurement, Strategisches Management
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