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Lessons in Market Segmentation, Brand Management and Consumer Behavior

Lessons in Market Segmentation, Brand Management and Consumer Behavior

von Mahesh Gadekar
Softcover - 9783659901973
35,90 €
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Beschreibung

The book is written for the students in the management faculty specializing in the domain of marketing management. Marketing management is one of the course which have attracted students from various domains. Number of students have acknowledge the domain of marketing management as one of the most interesting course that keeps the faculty and the students on the go. Present book attempts to discuss some of the important and basic topics in the marketing management ¿ consumer behavior, market segmentation and brand management. It will help students to learn few things in an alternative approach.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 07. Juni 2016
Maße 22 cm x 15 cm x 0.5 cm
Gewicht 113 Gramm
Format Softcover
ISBN-13 9783659901973
Seiten 64

Schlagwörter

Betriebswirtschaft und Management