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Knowledge Discovery for Effective Customer Segmentation

Knowledge Discovery for Effective Customer Segmentation

von Belete Biazen Bezabeh und Getachew Jemaneh
Softcover - 9786202311274
59,90 €
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Beschreibung

CRM is a process by which an organization maximizes customer satisfaction in an effort to increase loyalty and retain customers¿ business over their lifetimes. On the other hand, customer segmentation is the grouping of customers into different groups based on their common attributes and it is the main part of CRM. CRM is a process by which a company maximizes customer satisfaction in an effort to increase loyalty and retain customers¿ business over their lifetimes. The primary goals of CRM are to build long term and profitable relationships with chosen customers and get closer to those customers at every point of contact

Details

Verlag Scholars' Press
Ersterscheinung 07. Mai 2018
Maße 22 cm x 15 cm x 0.8 cm
Gewicht 203 Gramm
Format Softcover
ISBN-13 9786202311274
Seiten 124

Schlagwörter

Informatik und Informationstechnologie