Item Numbers in Bollywood Movies Today and Portrayal of Item Girls

I wrote this with the aim to look into the portrayal of women in media especially those who do item numbers. I would also look into the matter that how due to the lack of relevance of item numbers in movies today, the portrayal is negative. Whether this in turn has led to a negative stereotypical representation of women in general was also a concern of the study. I focused on this matter as I am strongly against any kind of stereotypical representations. As a media student I wanted to inform people about the rights and wrongs in the society and how this leads to framing of stereotypes which is often regarded derogatory. The research was done using both primary and secondary sources. An extensive study was done of secondary sources too including books, journals, movies, short videos, internet and newspapers. The study revealed that item numbers have definietely lost its relevance in the movies and that has led to the negative portrayal of item girls.