Investors' Perception Towards Online Share Trading

The stock market is an integral part of the economy of a country. It plays a crucial role by contributing immensely to the growth of the industry and commerce which eventually influences the overall growth of the economy. Therefore the government, industry, SEBI, stock exchanges and the central bank of the country keep a close watch and careful monitoring of the happenings in the stock markets. The stock markets are imperative and important from the point of view of both the industries and the investors.Stock market investments have become a predominant and high-yielding retail investment segment in recent days with an average annual return of around 30 percent. Stock markets are the prime centers for ensuring liquidity for investments. Technology leapfrogging in the Indian context also took share trading to its next level with the introduction of online share trading that has seen several milestones which are crossed and updated every now and then. The book has made an attempt to analyse the Investors¿ Perception towards Online Share Trading in Coimbatore District of Tamil Nadu.