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Introduction to the Event Management

Introduction to the Event Management

von Eka Devidze
Softcover - 9783846527214
49,00 €
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Beschreibung

Event Management is a professional field of practice that requires sophisticated skills in strategic planning and analysis, risk assessment, marketing, budgeting, cash flow planning, event proposal development and many other topics. The project nature of events, as well as the range of risks they carry (including financial risk), ensures that skilled and knowledgeable management personnel are required in the industry. Indeed, many major projects in today's corporate world are one-off events requiring these skills. Therefore, public and commercial events and projects are increasingly taking the step of appointing professionally trained personnel to senior positions.

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Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 17. Oktober 2011
Maße 22 cm x 15 cm x 0.5 cm
Gewicht 119 Gramm
Format Softcover
ISBN-13 9783846527214
Seiten 68