INTRODUCTION TO MARKETING MANAGEMENT

Marketing has been viewed differently by different people. This is based on individual perception. Marketing is a crucial human activity. It embraces the activities we engage in to satisfy economic needs and wants. People opt to learn marketing for different reasons. However, marketing as you will soon see is important whether you are in the marketing function or any other function of a business. Besides, marketing is a very exciting field that requires a great deal of creativity to be successful in it. This course has been designed, primarily, to develop your awareness of the marketing orientation. It is assumed that such knowledge about marketing decisions and processes will not only improve your competencies but will also aid the attainment of organizational objectives.