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Beschreibung
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 01. Januar 2015 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 380 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349504145 |
| Auflage | 1st ed. 2015 |
| Seiten | 287 |
Schlagwörter
Businesskommunikation und -präsentation, Corporate Communication, E-Business, E-Commerce: geschäftliche Aspekte, Economics, Innovation and Technology Management, International Business, Internationale Wirtschaft - Internationales Management, Management: Innovation, Marketing, Marketing und Vertrieb, Wirtschaftswissenschaft
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