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Beschreibung
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Managing Smart Growth and Sustainability
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 16. September 2012 |
| Maße | 22.9 cm x 15.2 cm |
| Gewicht | 438 Gramm |
| Format | Softcover |
| ISBN-13 | 9780230239647 |
| Auflage | 2013 |
| Seiten | 266 |
Schlagwörter
Business Strategy and Leadership, Economics, Gastgewerbe - Sport- - Freizeit- und Tourismusindustrie, International Business, International Economics, Internationale Wirtschaft, Internationale Wirtschaft - Internationales Management, Marketing, Marketing und Vertrieb, Strategisches Management, Tourism Management, Wirtschaftswissenschaft
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