Weitere Formate
Taschenbuch - 9781349354085
80,24 €
Autorenfreundlich Bücher kaufen?!
Beschreibung
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Details
| Verlag | SPRINGER VERLAG GMBH |
| Ersterscheinung | November 2007 |
| Maße | 221 mm x 148 mm x 22 mm |
| Gewicht | 467 Gramm |
| Format | Hardcover |
| ISBN-13 | 9780230515703 |
| Seiten | 254 |
Schlagwörter
Bekannt durch
