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Internal Marketing and Strategy Implementation

Internal Marketing and Strategy Implementation

von Davoud Nikbin
Softcover - 9783843370110
59,00 €
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Beschreibung

The importance of internal marketing has become one of the main concerns for many organizations, especially in service sector. The major aim of internal marketing is to ensure that employees feel that management cares about their needs, thus, successful application of internal marketing practices will then translate into positive employee attitudes toward their work which will further facilitates superior performance of the firm.

The impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 25. November 2010
Maße 22 cm x 15 cm x 0.9 cm
Gewicht 233 Gramm
Format Softcover
ISBN-13 9783843370110
Seiten 144